How did you come to be in the energy industry?
I have always been fascinated by the size, technology and spirit of the industry. It was my goal from starting university to join the energy industry for my career path.
What do you believe is the greatest challenge to our industry’s future growth?
I’m not concerned for the growth of the overall energy industry, however, some segments will have larger challenges than other. The success of the different modes of energy ultimately depends on competitiveness, climate impact and governmental regulations.
Where do you see the greatest opportunity in today’s global energy markets and how are you positioned to capture this opportunity?
With a focused company towards the energy sector, and offices across the globe, I think we are well positioned to continue growing, like we have done in every year since 2009. There are many interesting opportunities arising within E&P and OFS now that market sentiment is improving. In this region I think gas market developments will be interesting to follow over the next years. Longer term I also see large possibilities within the renewable energy sources.
If you could wave a magic wand over our industry, what would you change and why
I would simplify the documentation requirements for many parts of construction and operations. In addition I would unify standards to bring down cost and make upstream projects more competitive.
What are the strategic priorities for your company in the next 12 months?
Expand our presence in Asia-Pacific from the current locations in Singapore, Tokyo, Sydney and Bangalore.
What differentiates your company from similar companies working in Asia Pacific?
Our consultants are purely energy industry focused and our databases have full global coverage and they interact with each other through one interface using the latest technology.
How would you describe your company in one sentence to a new client/partner/investor?
A global strategic energy advisory firm with world class industry databases.
What takeaways would you like attendees at our Asia Pacific Assembly to go home with regarding your company and your work both in Asia Pacific and further afield?
We do two things: 1. We provide strategy consultancy and transaction support for the energy industry. 2. We sell multi-client industry databases and research reports.
What is your proudest work-related achievement to date?
Heading up our consulting practice in Asia-Pacific
What one businessman/woman do you most admire and why?
Elon Musk for starting several ground-breaking companies and being a true visionary.
What advice would you pass onto a recent graduate wishing to work in the energy industry?
Find something you are passionate about and work hard. If you don’t enjoy what you’re doing you will never be great at it.
All-time favourite book?
All-time favourite film?
The Green Mile
What three items would you take with you to a desert island?
A sailboat and two big fans
About John Fredrik Muller
Jon Fredrik joined Rystad Energy in 2010. Prior to joining the company, he worked as a consultant at Accenture. His area of expertise includes strategy and market assessments, macro analysis, transaction support and valuation for upstream E&P, oilfield services, financial institutions and governments. He is particularly knowledgeable within offshore-related activities such as subsea, field development, drilling and offshore vessels. Jon Fredrik is a reputed speaker at industry events globally on global macro and offshore-related topics. He holds an M.Sc. in Industrial Economics and Technology Management from NTNU, Norway and participated in a graduate exchange program at the Haskayne School of Business, University of Calgary.