Executive Interview

Rachelle Goebel, Chief Executive Officer from Transform Materials

Published 16 March 2023

Joel Riddle

In the lead-up to the European Gas & Hydrogen Conference, happening at the end of this month, we are joined by Rachelle Goebel, who will be speaking at the conference.

You have worked at some leading and iconic energy organisations across the course of your career – can you tell the Energy Council network about your professional background?

I consider Transform Materials as the true nexus of my professional experience. I worked for Air Liquide for over 15 years, which gave me a great foundation in industrial gases. I then joined Honeywell UOP, focusing on their gas processing and hydrogen business for nearly a decade, which allowed me to see how to launch and quickly scale strong technology solutions. Finally, I most recently led the Americas operation for AG&P, a global fabricator, which gave me experience helping clients to focus on driving down costs via modular fabrication. I joined Transform on the basis that we are launching an innovative technology into the industrial gas space, and doing so economically via modular delivery. So, the fit has been incredible.

Can you tell us the Transform Materials story?

Transform Materials LLC, founded in 2014, has developed a ground-breaking technology that uses microwave-generated plasma to energize natural gas to form acetylene and hydrogen without any CO2 emissions. Transform’s patented technology and systems are compact and modular, thus readily scalable to match customer needs, whether for large plants or small industrial applications, integrating with existing systems and architecture to minimize adoption costs. Since our technology can accept any gaseous hydrocarbon feedstock, our technology is positioned for heavy industry decarbonization initiatives – cracker electrification, scope 3 emissions reduction, flare and tail gas processing, and PVC recycling.

Many of our employees started with Transform when our technology was just a vision, so they are truly excited to see the projects materialize across so many industries and markets.

You will hit the year mark with Transform Materials in July, how has the first 9 months gone and what have you enjoyed most about the new position?

The team at Transform is simply amazing! Their commitment to growing this business and helping our clients decarbonize hard-to-abate processes drives incredible innovation and ingenuity. For me, I love every interaction to discuss our technology and explore the variety of markets where Transform can make a difference. With our technology, we plan to abate approximately 7 million metric tons of CO2 annually as we scale. Not many companies can have that impact.

Transform Materials moved into Europe in 2021 what opportunities do you see on the continent and can you share information on some of your partnerships here?

We are seeing carbon taxes become more prevalent across Europe and companies are searching for solutions to reduce CO2 emissions. Due to this, Europe is an exciting region for Transform to meet those emission reduction initiatves. As such, Transform’s first license agreement was with DSM, based out of Switzerland, to allow them to convert their feedstock into green acetylene and clean hydrogen. DSM is the global leader in vitamin development for the feed, food and pharma industries. Seeing how our process can support their sustainability mission and reduce their carbon footprint energizes the Transform team.

Rachelle will be speaking at two occasions during the European Gas (EGC) and Hydrogen (EHC) Conferences.

On Day 2 of EGC she will be joining other industry experts on the panel “Moving from gas to hydrogen and renewables: Building resilient and sustainable infrastructure to align with decarbonisation roadmaps”, which focuses on infrastructure development and natural gas decarbonisation. Additionally, she will be joining us at EHC to examine carbon's role in the Clear Hydrogen Production following her work with Transform materials.

European Gas Conference

Coming to Vienna, Austria on 27 – 29 March 2023

The ideal platform for European Institutions, EU Member States, gas producers, and supply countries to come together and discuss questions on Europe’s energy future.

You might also be interested in

Executive Interview: Sandy Hutchison, TAQA UK

Executive Interview: Sandy Hutchison, TAQA UK

TAQA UK's Sandy Hutchison discusses the shift to decommissioning, highlighting industry collaboration, workforce support, and energy transition. Listen Here

Executive Interview: Rachelle Goebel, Chief Executive Officer, Transform Materials

Executive Interview: Rachelle Goebel, Chief Executive Officer, Transform Materials

Rachelle Goebel, CEO, Transform Material joins us for an exclusive interview about her experience before and while being at Transform Materials. Read more here Listen Here

Interview with Paul Taylor, ERCE

Interview with Paul Taylor, ERCE

Paul Taylor, Head of Reserves and Resources, ERCE discusses his career in the Energy industry, the impact of Covid-19 and how ERCE can support the sector through these times. Listen Here

Mexico Assembly 2019 – Key Takeaways

Mexico Assembly 2019 – Key Takeaways

Read the key takeawys from the Mexico Assembly 2019 Listen Here

Adam Law

Adam Law

At ERCE, we are the independent energy experts. Founded on decades of experience, ERCE is entirely employee owned and financed. Listen Here

Jonathan Stern

Jonathan Stern

“Will Nord Stream 2 be up and running at full capacity by the end of 2019? It is time to find out in January”” Listen Here

Equinor Insight

Equinor Insight

“We need a transformation towards a carbon neutral economy, and this will require the development of more renewables as well as a transformation within fossil energyard of Appeal” Listen Here

Alexander Medvedev

Alexander Medvedev

“In Gazprom’s view natural gas can and must play a key role in Europe’s shift to a low-carbon economy. Gazprom has presented its vision of how natural gas can contribute to European climate neutrality by 2050” Listen Here

Marijn Spruit

Marijn Spruit

With all the headlines on trade wars, sanctions, Turkey, Argentina, etc., we sometimes lose sight of the fact that the growth of oil product demand is continuing at an unprecedented pace. Listen Here

Susan Morrice, Chairperson, Belize Natural Energy

Susan Morrice, Chairperson, Belize Natural Energy

As a young geologist I was invited to go to Belize to research the oil potential; not only did I feel there was oil to be discovered but I also fell in love with the people and I knew in my heart that it had to be done the right way Listen Here

Expert Insight: Sasol – Local Content in Mozambique

Expert Insight: Sasol – Local Content in Mozambique

Sasol established our presence in Mozambique through the Natural Gas Project (NGP) in 2004, which was a watershed for all stakeholders in realising realising the country’s untapped potential. Read More Listen Here

Expert Insight: White & Case

Expert Insight: White & Case

A report earlier this year by the Japan Fair Trade Commission (often called the ‘JFTC’) has set tongues wagging in the Asian LNG industry. Listen Here

Five Things We Learned in South America

Five Things We Learned in South America

It shouldn’t be a surprise anymore, but energy development is only truly meaningful for local economy and communities when small -and mid-caps are present and striving. Listen Here

Executive Interview: Abhi Kohok, Subsurface Director, INEOS Energy

Executive Interview: Abhi Kohok, Subsurface Director, INEOS Energy

We caught up with the Abhi Kohok, Subsurface Director at INEOS Energy, ahead of the World Energy Capital Assembly to hear more about INEOS Energy's CCS pilot and more success stories from the past year. Listen Here